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Looking for ways to lure more of the nation’s 21 million teenagers to its search service, Yahoo! asked 215 college advertising schools to pitch their best ideas in a contest devised by the American Advertising Federation. Out of 15 finalists, Texas State University in San Marcos emerged victorious with “Dave,” a virtual (and if it needs saying, wholly fictional) college student/older brother figure designed to guide teens to music downloads, online games and other sites.
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