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A dark futuristic vision, built around gum

Fivegum So, how does it feel to chew Wrigley’s new 5 Gum? I don’t recall asking, but EnergyBBDO and AMV BBDO answer the question in a series of visually arresting spots for flavors such as “cobalt,” “rain” and “flare.” Consumers are thrust into minty (or cinnamon-y) futuristic/industrial worlds resembling the backdrops of William Gibson novels — or maybe Terry Gilliam, in his Brazil phase. It’s all about the intense taste experience, or something. Big Bubble, by the way, is what I’d call a futuristic dystopian bubble-gum. Big Bubble. It comes in 1,984 flavors. Get it? Sorry if you don’t recall asking.

Posted by David Gianatasio

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