Danica signs man boobs in Boost Mobile ad | Adweek Danica signs man boobs in Boost Mobile ad | Adweek
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Danica signs man boobs in Boost Mobile ad

Danica Patrick has joined 180LA's "Unwrong'd" campaign for Boost Mobile, following in the proud hoofsteps of those cannibalistic pigs from a few months ago. The setup is the same as the earlier spots: The viewer is subjected to some unpleasant visuals—in this case, Patrick signing man boobs and being tended to by a pit team in drag—and is then told that's not as "wrong" as getting screwed over by your mobile carrier. Go Daddy's Bob Parsons is going to be livid when he finds out that Danica signed any kind of boobs in someone else's ad. UPDATE: Also check out the third video below for a peek behind the scenes of the spots. It includes some choice quotes from 180LA's William Gelner, who says that channeling the insanity of his creative team into a Boost ad is like herding cats.

—Posted by Tim Nudd

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