Danica Patrick in race for GoDaddy ad

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


When you think of the raciness of GoDaddy ads, it usually involves Candice Michelle, the “actress” who (in)famously represented the brand during the last few Super Bowls. But now it’s possible that the raciness will center around Danica Patrick, the racecar driver who was also seen recently in Jay-Z’s “Show Me What You Got” video (and Budweiser ad). At a minimum, Patrick just signed a sponsorship deal with GoDaddy, but the headline-loving GoDaddy CEO Bob Parsons isn’t saying anything definitive on the subject of a Super Bowl ad with her.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in