Czechs invent estrogen-enhanced beer

Beer_2 A while back, we wrote that centenarian Irene Alice Goguen credited her longevity to beer. Now, it seems some Czech scientists have engineered a beer that will make getting older more pleasant for the ladies. The new brew contains 10 times the normal amount of phytoestrogen, intended to relieve menopausal symptoms and maintain bone density. Considering that Tab has bowed an energy drink for gals, complete with a kicky pink can, there's no telling when Budweiser will follow suit with an estro-suds. I have a hunch, however, that the new brew won’t help with that post-menopausal weight gain.

—Posted by Deanna Zammit

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS