CW sacrificing subtlety for 'Vampire Diaries' | Adweek
Advertisement

CW sacrificing subtlety for 'Vampire Diaries'

Vampire-diaries

The CW doesn't seem worried about collateral damage from being in the blast area around MTV's Skins. As the latter watches a sixth advertiser (Schick) run scared from its hammered, naked teenagers, the former is pressing ahead with yet another bluntly moronic promo campaign based around annoying wordplay. In the tradition of Gossip Girl's "OMFG" spots, the CW is now promoting Vampire Diaries with the lines "Catch VD" and "Got wood?" Classy, as always. By many accounts, Vampire Diaries is a decent show. Does it need a bottom-feeding ad campaign?

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Cw, Nudd, Tv
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS