Cutwater gets this great idea for Ray-Ban ad | Adweek Cutwater gets this great idea for Ray-Ban ad | Adweek
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Cutwater gets this great idea for Ray-Ban ad

Cutwater has released this new video in the "Never hide" series for Ray-Ban. It features a ball rolling and bouncing down the streets of San Francisco—an idea that worked pretty well in the past, so why not do it again? It's actually a single ball this time, and it's big and red, and there's a dude inside it wearing Ray-Bans. Cutwater's Chuck McBride directed this one himself. There's also a Flickr set of photos showing the ball hanging out and partying. So, that's sort of different.

—Posted by Tim Nudd

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Topics: Cutwater, Nudd, Ray-ban
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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