Cutwater gets this great idea for Ray-Ban ad

Cutwater has released this new video in the "Never hide" series for Ray-Ban. It features a ball rolling and bouncing down the streets of San Francisco—an idea that worked pretty well in the past, so why not do it again? It's actually a single ball this time, and it's big and red, and there's a dude inside it wearing Ray-Bans. Cutwater's Chuck McBride directed this one himself. There's also a Flickr set of photos showing the ball hanging out and partying. So, that's sort of different.

—Posted by Tim Nudd

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Topics: Cutwater, Nudd, Ray-ban

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