Cumberland Farms Clerk Critically Injured Trying to Protect Cardboard Cutout of the Hoff | Adweek
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Cumberland Farms Clerk Critically Injured Trying to Protect Cardboard Cutout of the Hoff Trendy thefts turn ugly

Stealing cardboard cutouts of the David Hasselhoff from Cumberland Farms is all fun and games until someone gets seriously hurt.

It began innocuously enough last summer, when some 550 cutouts of the Hoff were stolen from the convenience store's locations in New England and Florida. At the time, a brand strategist for the chain brushed off the thefts, saying the company didn't encourage it but was nonetheless "flattered by the attention." The chain will be less flattered by an incident on Tuesday, however, in which a Cumberland Farms clerk in Shelton, Conn., was critically injured trying to prevent the theft of a Hoff cutout from the latest campaign.

According to a statement from the local police: "The initial investigation revealed that a black SUV pulled into the lot of Cumberland Farms. The victim later observed a white male get out of the vehicle and cut two 'David Hasseloff' [sic] advertisement signs off of a light pole. The male then put the signs in the back of the vehicle. The victim approached the vehicle in an attempt to get the signs back. The vehicle then sped away and the victim was dragged and then he spun around and flipped backwards landing on his head."

The victim, who has not been identified, is listed in critical condition at an area hospital. Meanwhile, a 19-year-old who is suspected to have been the driver has come forward and is cooperating with police.

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