Crunch moves from menacing to celebratory

We’ve always enjoyed the ads they crank out at Crunch Fitness, even if the tagline, “No judgements,” has always seemed to have an extra “e” in it. (Alternate spelling, according to the dictionary.) Last year they had a pack of ravenous schoolgirls attack a male gymgoer. This year they’re feeling more upbeat, while keeping the group thing going. The ribbon reads, “Congratulations. You did something!”—a line whose implication may not flatter would-be customers but is pretty funny.