Crowdsourcing leads to an ill-advised tattoo

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Crowdsourcing is not everyone's cup of tea. Some find it a little insulting to advertising professionals who hone their craft only to see the unwashed masses debase themselves coming up with ideas for next to nothing. A new low may have been reached with a crowdsourcing logo contest run by Veer, a stock-photography brand owned by Corbis. Veer put a twist on its contest (the winner gets a Macbook Pro) by asking people to "re-create the Veer logo using real-world objects or materials."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in