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Advertising lore would have us believe that attractive women are the key to getting either gender to linger longer on your ad. But in digital, could it be that the male crotch is actually the key to click-through gold?
"Time and again, close-up shots of male crotches came up victorious, by a sizable margin," online retailer Betabrand says of the recent ad test for its Dress Pant Sweatpants.
Betabrand tested 30 images of the pants on Facebook and Twitter, and each time, the crotch shown above rose to the occasion.
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