Critics Say Japanese Airline Ad Is Racist Against Westerners | Adweek Critics Say Japanese Airline Ad Is Racist Against Westerners | Adweek
Advertisement

Critics Say Japanese Airline Ad Is Racist Against Westerners Blond wig and fake nose will be edited out

After being called racist for portraying Westerners as big-nosed blond men who aren't afraid of hugs, Japan's All Nippon Airways has promised to edit the offending scene out of its commercial. 

In the original spot, shown below, an All Nippon pilot (played by a popular comedian) attempts to "change the image of Japanese people" by donning a long, fake nose and a blond wig. The airline began receiving complaints in social media that this portrayal was insulting to Westerners.

What's more apparent to me is the self-deprecation on display here ("such a Japanese reaction"). In fact, I'd dare to say this ad isn't particularly offensive, especially when compared to all the other stuff one could say about Americans. Hell, the fact that we aren't being depicted as fat oafs who smell like grease and milk is a step toward progress.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Airlines, Asia, Japan, racism
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS

Advertisement