Crime humor is doing quite well in bank ads | Adweek Crime humor is doing quite well in bank ads | Adweek
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Crime humor is doing quite well in bank ads

TDAFBSkiMask72 copy

FirstBank in Colorado invites consumers to "Bank in your ski mask without getting arrested" in a multi-channel push from TDA Advertising & Design touting the financial institution's suite of mobile services. It's a one-note joke that gets the point across fairly well. Let's hope the public doesn't misconstrue the message, or else the bank will have a run on its personal loan products as patrons attempt to make bail.

—Posted by David Gianatasio

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