Creators of anti-Droid ad unmasked (sort of) | Adweek Creators of anti-Droid ad unmasked (sort of) | Adweek
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Creators of anti-Droid ad unmasked (sort of)

It turns out pros are behind the Apple-fanboy spoof ad (above) of the Verizon Droid ad spoofing Apple ads. The Wall Street Journal's Digits blog has an interview with the creators, described as staffers from a "Boston-area ad agency." The creative director, "Shawn" (they declined to give their last names), doesn't go out of his way to refute the notion that creative directors can sometimes act like jerks. He says the most controversial line in the spot, "iDon't buy brands who bash other brands," is pointed out as being hypocritical within the ad itself (by showing a Mac and PC clip and the line, "i… oops"). "Apparently even in fake advertising, you can go wrong estimating the intelligence of your audience," Shawn says. Ouch. The question remains: Which Boston-area ad agency is it?

—Posted by Brian Morrissey

Previously on AdFreak:
Apple fan strikes back at Verizon Droid spot

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