Creativity a staple of China's butt-cream ads

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Continuing our (well, OK, my) butt theme, here's a hemorrhoid-cream magazine ad from China that's actually somewhat subtle with its message. Binding the ad into the middle of the book allows the small staple to symbolize the discomfort of hemorrhoids. I suppose it's still a little unpleasant to come across a giant butt while you're reading. But at least it's not an ad for staple removers. Via Ads of the World.

—Posted by David Kiefaber

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in