Creating a giant ad with royalty-free art

TBWA Singpore has launched a campaign for stock-image provider Photolibrary that invites creatives to be “part of the world’s biggest ad.” The idea is that you visit theworldsbiggestad.com and, using Photolibrary’s database of royalty-free stock images and the site’s editing tools, create a unique square piece of art (like the sample, shown here, of a midget wrestler about to filet a fish) and send it in—it will become part of a mosaic that Photolibrary will run as an ad.