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Never underestimate the promotional power of feel-good fan service.
More than 100 fans were featured out of a whopping 1,500 total submissions for this Pitch Perfect 2 promo. Together they created a worldwide dance party as the premiere for Ester Dean's song "Crazy Youngsters," an original song that appears in the movie.
The video also functions as a fun game of Spot the Social Media Celebrity, pairing YouTube stars alongside cast members, and Vine stars alongside DJs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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