Crazy people can't hurt you in a Land Rover | Adweek Crazy people can't hurt you in a Land Rover | Adweek
Advertisement

Crazy people can't hurt you in a Land Rover

Land-rover

Land Rover's "wacky workplace" scenario in this spot from Y&R, stressing vehicle safety, scores by taking a low-key approach. There's a crazy guy who keeps swords and daggers in his office. We all have one of these types at work. At AdFreak, it's me. In the ad, the guy's manager summons him for a chat, and they wind through corridors and traipse down stairs, a deadly blade dangling at the crazy worker's side. Their destination is the parking garage, where the boss feels safe enough in his Land Rover LR4 to tell the oddball to cut out the cutlery. It's offbeat but not over the top and memorably conveys its message. My supervisor tried something similar with me a while back, but he drives a Toyota. Get well soon, chief!

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS