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The NBA's new "BIG: Color" commercial is a pretty big hit. Created by Goodby, Silverstein & Partners, the spot shows Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson bouncing basketballs—at first seemingly at random, but soon the dribbling becomes rhythmic and melodic and begins to sound like the popular Christmas song "Carol of the Bells." The ad goes on to promote a special set of single-color Christmas Day uniforms, now available for purchase at the NBA Store.
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