Couric viewers have same old bad cholesterol, insomnia

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All day yesterday, the question plagued me: If I were to blog about Katie Couric’s debut on the CBS Evening News, what would my angle be? Then, like a scientist at Merck discovering Vioxx, it hit me. I would see, after all the months CBS had to sell this much-ballyhooed debut, whether the newscast’s roster of advertisers would change. The answer—how best to put this?—is NO. The show featured advertising for five drugs, ranging from Vytorin to Ambien to something called Caduet, which targets both high blood pressure and high cholesterol (a twofer!).

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