Copycat-Hating Game Firm Does Copycat Ads

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Video-game maker Valve—which is now producing its own creative because ad agencies, according to marketing chief Doug Lombardi, are "pretty close to worthless"—has created some new videos for Portal 2 aimed at potential investors of the fictional company Aperture Science. The clips are amusing, as they profile Aperture's more famous and disturbing inventions—and feature the voice of J.K. Simmons (moonlighting from his job as the Famers Insurance professor) as Aperture president and founder Cave Johnson.

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