Coolest Agency Product of the Day: This Reactive, Ready-to-Use, Modular Kinetic Display

Breakfast turns an old project into a new product

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

The inventors at Breakfast have been busy, and their newest toy is ready for market.

The Brooklyn-based agency and product design shop—once described as a team of "hardware hackers"—today is launching a flexible, standalone version of its electromagnetic dot-based billboard. The "Flip-Disc Display System" is a literally titled out-of-the-box approach to kinetic signage, made of modular panels that can recreate images, video, text and more, all fed to it via an accompanying app.

A demo video shows some of the possible applications.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in