Convicted Murderers Learn to Save Lives With First Aid in Controversial Red Cross Campaign

Grey spearheads a study in redemption

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"Is it easier to take a life, or to save one?"

That's the question posed by ad agency Grey for the Polish Red Cross in "Life After Death," a poignant, polarizing campaign in which convicted murderers take first aid classes while serving time behind bars. 

Anchored by the riveting three-minute clip below, the work seeks to snap Polish citizens out of their complacency. (Some 40 percent say they would rather wait for trained professionals than attempt potentially life-saving techniques on a person in distress.)

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