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Conceptual Artists Get Their Chance to (Poorly) Separate Oreo Cookies Dentaku's wheel is a work in progress

"Maybe you should just use a knife." That's one of the less charitable reactions to this latest Oreo Separators video from Wieden + Kennedy—part of a series in which inventors and technologists develop machines and tools that are much more complicated than a mere knife to separate Oreo cookies from their creme. (Yes, I know, what's even the point of doing that at all?) In this third video, a couple of guys from the London conceptual-art collective Dentaku do their best with a Ferris-wheel-style contraption that—well, to be honest, it's a disaster at first, though the guys do redeem themselves somewhat at the end. Our favorite is probably still the video with the toy scientists.

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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