Commune With the Eager, Friendly Robots at Google's Web Lab Yearlong Chrome exhibit running on- and offline
The machines have won. Let us bow down to our Chrome overlords and anoint their WebSockets with precious oils! Lots of folks will enjoy Google's Web Lab, a free, yearlong exhibit at London's Museum of Science, produced with Tellart and B-Reel, that's also accessible 24/7 online. Alas, I'm not one of them. The lab features experiments that illustrate different technologies found in Google Chrome. Make music with a robotic orchestra! Discover where all the world's online info is physically stored! Watch sketchbots draw your likeness in trays of sand! The lab looks pretty cool in both its physical and virtual manifestations, and I'm not debating its educational value or power to entertain. Here's the thing: It's a small step from sketchbots to killbots, people. Give these droids your photo, and they'll know what you look like! I'm exaggerating, but there is a creepy, controlling undercurrent here, most notably in the Lab Tag feature, which stores information about each visit, underscoring the fact that in Google's universe, all data must be saved and categorized for use in ad serving and other modes of corporate commerce. The lab's giddy techtopian vision seems naive (or even duplicitous), inferring that technology has no downside and suggesting that if we just trust the programmers, everything will be fine: We'll toil happily all day in a shiny HTML9 world, lulled off to dreamland each night by soothing techno laced with important messages (Google's great!) that everybody (Chrome rules! Buy more stuff!) wants to hear. Oh alright, if there are sexbots, count me in.
- Buzzfeed's Michael Hastings Dead at 33
- Barbarian Group Wins Inaugural Innovation Lions Grand Prix for Its Cinder Coding Platform
- DM9 Jayme Syfu Wins Mobile Grand Prix for Turning Cellphones Into Textbooks
- iCrossing Hires Moxie And Razorfish Vets
- FCC Chairman Nominee Says Broadband Is Top Priority
- Viacom Finishes Major Upfront Biz
- Condé Nast Swaps Lucky Editor
- YouTube's Wigs Headed to Hulu
- Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- DM9 Jayme Syfu Wins Mobile Grand Prix for Turning Cellphones Into Textbooks
- Ogilvy Adds Two More Grand Prix—in Outdoor and Media
- Kraft Salad Dressing Ad Gets Best Present Ever: A Slap From One Million Moms
- Pretty Much Everyone Is Doing Native Ads Now
- Marketers Have Found a Way to Use Vine
- Vegetarians Have a Beef With Red Robin's Garden Burger Ad
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







