Commercials get a bit less family friendly | Adweek Commercials get a bit less family friendly | Adweek
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Commercials get a bit less family friendly

Pirates2 Steamy sex with KY Intrigue (“For the love of your life”) is advertised on the USA Network at 9 on a Saturday morning during The Breakfast Club. Three competing brands of “male enhancement” are pitched at all hours of the day, including Enzyte spots with an Andy Griffith-style whistling soundtrack suggesting a parody. Yes, television has become like a collection of tawdry Kefauver Commission magazines for lonely, juvenile males. So it shouldn’t come as any surprise that national cable has reached a new low by broadcasting spots, possibly for the first time outside of Manhattan cable channels, for X-rated porn: Digital Playground’s Pirates 2. Apparently the first movie was shown on college campuses in 2005 with the now painfully abused “educational” excuse and under “free speech” pretext. (It’s about the only subject in which college students require no remedial studies, however ill educated they were in high school.) The sequel was brought out to glom onto Disney’s publicity for Pirates of the Caribbean 3. In the end it looks like ads, not programming, may be the bullet in the head of TV’s now laughable claim to being “family friendly.”

—Posted by Gregory Solman

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