Comic books find a new favorite superhero
On Jan. 8, Marvel released a special inauguration issue of Spider-Man with Barack Obama on the cover. The edition has already sold out twice and is currently rushing into a third printing. Marvel is warning comic stores to get their orders in on time to stave off marauding hordes, even though the third printing will feature a slightly different cover. The first-edition copies can be bought right now for over $100 on eBay (retail price was $3.99). Obama apparently likes comic books, and the power of the 'Bama brand has already been used for other comic spinoffs, including Youngblood and … Savage Dragon, wha? But Peter Parker and the president-elect seem to be a better combination. Preview panels show Obama and Spidey sharing a charming fist bump after Peter saves Inauguration Day. What they need to do is dispense with the tie-ins altogether and give Obama his own comic series. He could be the Obamanator. Or perhaps I could interest Marvel in this Hulk script I've written called The Incredible Obamanation!
—Posted by Rebecca Cullers
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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