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Colt 45’s board game. It works every time.

Colt45 Looking for last-minute gift ideas for that friend who enjoys knocking back Colt 45 in massive quantities? Try to find a copy of Colt 45’s Bottoms Up drinking game, created in 1970. The rules are a bit fuzzy, but they involve drinking lots of Colt 45 and following the instructions listed on the “action cards,” such as: “Smoke two cigarettes simultaneously.” “Obey any wish or request of the player on your right.” “Put an article of your clothes on backwards.” “Do a Jack Benny imitation for 30 seconds.” “Explain to other players why you think that sex before marriage is a necessity.” Sounds like a whole lot of laughs. Judging by the ad shown here, male players should be fully dressed, while women should wear bikinis.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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