Colorless Coca-Cola Can Is Lovely, and Might Be Good for the World, Too

Spec project by Ryan Harc ditches the red

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Most spec redesigns of classic brand logos aren't that great, so I cringed when I saw that someone was putting a new spin on Coca-Cola cans. Turns out I underestimated Ryan Harc, whose colorless can with a convex logo pressed right into the aluminum is pretty snazzy.

This apparently might be more eco-friendly than painting the cans, as it could reduce energy use and pollution in both the production and recycling processes. Plus, it looks like it was dispensed from a vending machine in The Bourne Identity, which is a good thing.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in