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The LiveWell Colorado program is all about challenging your friends to shoplift from shopping malls and flirting with strangers in grocery stores. That's the sense I get from these spots by Sukle Advertising & Design. Such an initiative sounds like fun. Alas, LiveWell actually promotes exercise and healthy eating. Like Mr. Chubs in aisle 6 ever ate a sprout in his life or stands a chance with that junk-food-crazed minx he self-righteously scorns. And wouldn't the mall guard lose his job for knocking down the displays every day? Is he even a "real" mall guard, or just playing dress-up with his pal? Friends don't make friends sweat needlessly or challenge them to eat salad for lunch if there's a Dunkin' Donuts in town.
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