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Cactus's work for Colorado's State Tobacco Education & Prevention Partnership (STEPP) filters (ha!) your standard scary warnings about second-hand smoke through a Hitchcock/X-Files/CGI fantasy lens, producing PSAs with considerable visual élan. Yes, I just wanted to use the word élan. Still, it fits: The are cool, moody and compelling, with smoke morphing into ravens (above) and dragons (below) that plague the family car and home. And that may be the problem: The spots are too appealing.
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