Colon Cancer Group Raises 314% of Goal With a Public Letter to Brad Pitt | Adweek Colon Cancer Group Raises 314% of Goal With a Public Letter to Brad Pitt | Adweek
Advertisement

Colon Cancer Group Raises 314% of Goal With a Public Letter to Brad Pitt At 50, actor faces increased risk

Brad Pitt recently turned 50, so a Belgian nonprofit called Stop Darmkanker, dedicated to ending colon cancer, sent the star a public letter highlighting his greater risk for the disease. Not only was the letter sent to 10 of Pitt's addresses, including that of his production company, but the message was also posted online, where it became a viral hit and helped Stop Darmkanker raise 314% of its goal.

Aside from his star power, Pitt was also probably selected because of his wife's high-profile double mastectomy, which Angelina Jolie underwent in response to finding out how steep her genetic risk for breast cancer was.

Pitt's letter also included a test vial used to check for signs of cancer, though I'm not sure the group did itself any favors by creating instructions that use the phrase "randomly stab the poo."

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS

Advertisement