Cologne so pathetically potent you'll cry | Adweek Cologne so pathetically potent you'll cry | Adweek
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Cologne so pathetically potent you'll cry

If Emo is music to kill yourself by, then Emo Cologne is the scent to wear while doing it. This black and white parody ad, which has been making the rounds lately, highlights every cliché of the musical genre (not to mention the fragrance industry) that all the cool kids are into right now: thin men with questionable hair choices, loosened ties worn over too-tight ironic t-shirts and a sense of crushing despair. Sure, listening to Fall Out Boy, My Chemical Romance and Taking Back Sunday may make the pain go away. But that's only temporary. When you need something longer lasting, there's Emo Cologne. As the tag line reminds us, "Emo, you'll cry your fucking eyes out."

—Posted by Kamau High

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