College Ad With Couple Kissing in the Library Boosted Applications and Just Won an Award

Surprise, sex even sells education!

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A college recruitment ad that made waves last year for including a scene of a couple making out in a library has been named the best university commercial of the year. 

Kira Academic, a tech company that helps admissions departments interview applicants by video, honored the University of Moncton's commercial out of some 100 ads, following a process that included voting from the company's network and the public. 

The 30-second spot focuses on French—spoken at the school, which is located in Canada's bilingual New Brunswick—being a defining characteristic and point of pride.

AW+

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