Colle + McVoy rethinks live lottery drawing | Adweek
Advertisement

Colle + McVoy rethinks live lottery drawing

Daily-drop

"People love to see stuff get destroyed," says Colle + McVoy group creative director Dave Keepper of the agency's new 60-second nightly drawing show for the Minnesota State Lottery. Now there's a simple, coherent marketing strategy we can all get on board with. The client sure did, so we're treated to giant balls (made of cast iron, weighing 84 pounds each) crashing through cars, furniture, fish tanks, etc. After the demolition, the voiceover says: "Let's drop the winning numbers and see if we can't get you a new [car/furniture/fish tank]," and the night's winning numbers are shown on different falling balls. Hey, it's Minnesota, where winters are cold and long, and pretty much anything passes for entertainment. And Colle + McVoy has made more than 50 of these spots, so they won't get old. Remember the days when lottery-drawing shows had numbered ping-pong balls sucked up into clear glass tubes? Crap, I feel old.

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS