Coke's Happiness Islands, the Internet Ocean's Most Pleasant Archipelago Sitelets of fun from W+K
Looking to waste a little time on the Internet today? (Of course you are.) Take a trip over to Coca-Cola's Happiness Islands, a friendly little "sitelets archipelago" in the vast Internet ocean. Each island leads to its own breezy diversion—like FallingDominoes.com, BlowingBubblesInTheSky.com and ABeachBonfire.com. The unassuming sitelets, created by Wieden + Kennedy in Amsterdam, add a little happiness to your day, in support of the marketer's broader brand promise. Amusingly, the site is set up like a real map. If you pull back to reveal the global view, it's clear that the Happiness Islands are located in the Web equivalent of where Hanks went down in Cast Away. Via Adverblog.
Email
Print
- Shazam Introduces Engagement Metric for TV Ads
- Buzzfeed's Michael Hastings Dead at 33
- FCC Chairman Nominee Says Broadband Is Top Priority
- Viacom Finishes Major Upfront Biz
- YouTube Stars Struggle Mightily Off YouTube
- iCrossing Hires Moxie And Razorfish Vets
- Condé Nast Swaps Lucky Editor
- YouTube's Wigs Headed to Hulu
- Conan O'Brien to Advertisers: You Disgust Me, But I Will Take Your Money
- Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- DM9 Jayme Syfu Wins Mobile Grand Prix for Turning Cellphones Into Textbooks
- Millennial Guys Are Turning to Makeup
- Ogilvy Adds Two More Grand Prix—in Outdoor and Media
- Pretty Much Everyone Is Doing Native Ads Now
- Shazam Introduces Engagement Metric for TV Ads
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
