Coke Zero Gives 'Skyfall' Tickets to Only the Most Bond-Like People Train-station stunt full of obstacles
Coke Zero released a pretty mediocre James Bond spot last month, tied to Skyfall, in which the hero hummed the Bond theme throughout. Now, the brand is back with a more dynamic clip—a video showing footage of a real-world train station stunt in which passengers are prompted by a vending machine to walk to a certain platform to get free Skyfall tickets. They have 70 seconds to get there. But the journey is made more difficult by all sorts of invented obstacles—turning the ticket seeker into a stand-in for 007 himself, having to overcome adversity before earning his reward. The singing element remains, as the final task prompts the passenger to hum the Bond theme. Some people are grousing on YouTube that it's clearly actors who are hustling through the station. That's probably true—trying to get people to slip on runaway oranges before they sign a waiver might be a tough sell, insurance wise. Still, people tend to love these kinds of setups—and this clip has gotten more than 3 million YouTube views since Thursday. Via Unruly Media.
- Would Yahoo or Facebook Make a Better Tumblr Parent?
- Gevalia Aims for a Buzzy Social Partying Weekend
- Meet the Sleepy's Creative Finalists
- Modest Buzz for NewFront Content Based on Social Sharing Data
- Former Publicis COO Richard Pinder on Reimagining Global Networks
- Yahoo Adding Tweets to Homepage
- Embattled Abercrombie CEO Backpedals on Exclusionary Comments
- NBCUniversal Expands Licensing Deal With Amazon
- YouTube Star Tobuscus Forced Into Making Insane Musical Ad for Hot Pockets
- California Winery's Ads Pair the Product With Sex, Drugs and More Sex
- Yahoo in Talks to Acquire Tumblr
- Obscure Direct Response Brands Dominate Facebook Chatter
- Dumb Ways to Die Is Now a Video Game for the iPhone and iPad
- He Shoots, He Scores: David Beckham's 10 Most-Viral Commercials
- The 10 Best Commercials of 2012
- Better Eyewear Means Fewer Dead Cats, Says Amusing Specsavers Ad
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.