Coke Zero Chases James Bond Tie-In, Humming All the Way | Adweek Coke Zero Chases James Bond Tie-In, Humming All the Way | Adweek
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Coke Zero Chases James Bond Tie-In, Humming All the Way Goofy spot by Publicis Conseil

Publicis Conseil in Paris put together this Coke Zero spot promoting the brand's involvement with the upcoming James Bond movie Skyfall, which I mistook for an airline shopping experience when I first saw the name. A straightforward ad about a guy using the product in question (and some clumsy editing) to help him get laid seems almost quaint today, and I agree with whoever called this ad "James Bond: the Musical." The beginning has a West Side Story vibe to it that's almost too silly, even for a lighthearted ad like this, not to mention that bike slide under the truck was more of an Indiana Jones moment than a Bond one. On the other hand, at least they're not leaking the movie's theme early this time around.

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