Publicis Conseil in Paris put together this Coke Zero spot promoting the brand's involvement with the upcoming James Bond movie Skyfall, which I mistook for an airline shopping experience when I first saw the name. A straightforward ad about a guy using the product in question (and some clumsy editing) to help him get laid seems almost quaint today, and I agree with whoever called this ad "James Bond: the Musical." The beginning has a West Side Story vibe to it that's almost too silly, even for a lighthearted ad like this, not to mention that bike slide under the truck was more of an Indiana Jones moment than a Bond one. On the other hand, at least they're not leaking the movie's theme early this time around.