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Say you were to sell a client on the idea of a five-acre ad. Where could you run such a monstrosity? Why, in Dubai, of course. Dubai is not exactly where you go for subtlety. The home to the world’s tallest hotel, and another 27-story one completely underwater, is now where you can find the world’s largest outdoor ad: a 200-by-100-meter creation TBWA\RAAD Abu Dhabi did on behalf of Sorouh, an Abu Dhabi real-estate developer.
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