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Several hard-hitting outdoor campaigns have protested soaring home prices in the U.K. lately, including these bleak billboards narrated by people who've been priced out of London. Now, AMV BBDO has unleashed a clever campaign on behalf of Homes for Britain, which advocates pressuring politicians to help build homes people can afford.
The centerpiece is an outdoor campaign in the Westminster subway station. The ads call attention to their own square footage and calculate how much that amount of space would cost if it were part of a home in London, Edinburgh, Bath, York or Oxford.
In addition to wall posters, there are more intriguing placements, including ads on escalator steps (the area of a single step would cost £6,111 in central London) and inside train cars (a single car would cost £618,375 in Westminster and £302,182 on average in London).
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