Clearblue Easy ad gets ... well, you know | Adweek Clearblue Easy ad gets ... well, you know | Adweek
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Clearblue Easy ad gets ... well, you know

Clearblue_2 This commercial for Clearblue Easy has been out for a while. (Make the Logo Bigger mentioned it in July.) With faux-epic, Star Trek-type visuals and voiceover, it promises that the company’s digital pregnancy test is “the most sophisticated piece of technology you will ever pee on.” Not a giant leap forward for advertising, but harmless enough. Though even that joke seems to have crossed a line. In later versions of the ad, the guy can’t bring himself to speak the offending line, saying instead that it’s “the most sophisticated piece of technology you will ever ... well, you know.” Strange that this spot gets censored but no one bats an eye at the creepy Clearblue Easy ads from David Lynch, featuring the “psychological torture of a beautiful young women.” For the latter series, Lynch reportedly made the actress actually take a pregnancy test so he could tape her real-life reaction.

—Posted by Tim Nudd

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