Classic Navy SEALs Recruitment Ad Sneaks Up on You | Adweek
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Classic Navy SEALs Recruitment Ad Sneaks Up on You

Sunday's daring raid that killed Osama bin Laden in Pakistan was a great advertisement for the U.S. Navy SEALs. But the SEALs recruitment commercial below is one of the great military ads ever made. Called "Footprints," it was created in 2006 by director Stu Maschwitz and Detroit ad agency Campbell-Ewald. Maschwitz started out at George Lucas's Industrial Light and Magic, then co-founded top visual-effects company The Orphanage, where he worked on feature films as well as commercials. He has called "Footprints" one of the best things he's ever done. You would think the success of the bin Laden mission would surely boost SEALs recruitment in the coming months, and it might—though of course that was a once-in-a-lifetime mission and a high point that future recruits might not have a chance to reach.

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