City plays with Qashqai in new Nissan spot

Here's the new TBWA spot for the Nissan Qashqai, in which buildings in Buenos Aires come to life and play with the vehicle like it’s a toy. The followup to the lauded “Skateboarder” spot was filmed over an eight-day period with a crew of 170. Nissan’s Jean-Pierre Diernaz says the shoot was “without a doubt the most difficult and ambitious production ever for Nissan.” See a making-of video here.

—Posted by Tim Nudd

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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