Cities made of beer only good in moderation

"For a fresher world" is the (unintentionally) ironic tagline of this Heineken campaign from Publicis Conseil in France, which transforms world-class cities using beer bottles, cans and cases to represent skylines and landmarks. See all three ads here. The decision to replace the Rio statue of Christ with a giant corkscrew seems straight out of some post-punk art exhibition, the kind the Catholic Church is always quick to protest. Atheists can take offense at the Statue of Liberty receiving similar treatment.