Cider ad makes big leap for women's rights

You might think this Dutch ad for Jillz, a new cider made by Heineken, is just a comic and campy romp through nature with four "gorgeous, muscular, apple-plucking hunks." But in fact, it's a total rethink of the human condition as it pertains to the gender wars. This is according to Pink and Poodle, the oddly named ad agency that did the spot. "In advertising for men, seductive females are almost standard issue, whereas male eye candy for women is still somewhat taboo," the press release reads.