14 Answers About Real-time Bidding and Mobile Advertising

Real-time bidding (RTB) and mobile advertising are a match made in direct marketing heaven, Victor Malachard seems to think.

The CEO of Adfonic, a London-based mobile advertising buying platform provider, answered a few questions recently about the practice many marketers may be considering adding to the marketing mix in 2013.

Target Marketing: Marketers are concerned about display ad networks that are perceived as cheap and, generally, promoting bad places for their ads to run. What advice do you have for marketers using RTB for this?

Victor Malachard: Mobile RTB is transparent.

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