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Last month, U.K. grocer Waitrose delivered a cheerful ad celebrating classic autumn meals and the warmth they bring to a chilly season. Now the supermarket is back with a similar paean to Christmas dishes—and it's a fun little trip.
The 60-second commercial from adam&eveDDB features a range of items on sale at Waitrose locations, but is less about food porn than the feelings associated with preparing (and actually eating, though we don't really see it) holiday fare.
Happiness, anticipation and comfort are the driving dynamics—an unsurprising mix for the genre, but nice despite (or rather, because of) their familiarity.
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