This Christmas Ad With Super Mom: Sexist or No? British company forced to semi-apologize
British supermarket chain Asda stirred up some controversy with its new TV spot in which a mom literally makes Christmas happen by herself. The company even apologized for it last week. Well, kind of apologized. While Asda did say it didn't mean to offend anyone, it immediately pointed to the "hundreds of positive comments" about the ad on its Facebook page, which is hardly an act of contrition. I wasn't too shaken by the ad, which has the same ratio of multitasking-supermom to slackjawed-clueless-dad as every ad I've ever seen in my life. But I'm almost happy people were offended. This sort of thing probably is sexist, both to women who don't want to be seen as domestic workhorses forever and to men who want a little credit for competent parenting.
- FTC May Not Be Done With Google Yet
- IPG Shareholders Reject 2 Proposals, Including Gender and Race Reporting
- What If Arrested Development Were Coming Back on YouTube?
- Are You Young and Male? Discovery Says This TestTube's for You
- Dwell Media Hires New Head of Digital from Yahoo
- Top Digital Publishers Praise Yahoo's Tumblr Deal
- How J.Lo Is Becoming A Wireless Brand
- Arnold Wins Avocados From Mexico
- Having Shipped Its Pants, Kmart Now Offers You 'Big Gas Savings'
- Ad of the Day: VisitEngland
- And the 2013 Grand Effie Goes to ...
- Group of Web Video Companies Band Together to Ensure Ads Are Viewable
- Twitter's TV Ad Targeting Uses 'Video Fingerprinting'
- How KitchenAid Gave Us the World’s Coolest Mixer
- Lego Builds Awesome Life-Size Star Wars X-Wing Fighter, Its Largest Model Ever
- Y&R Asks You to Define What #AdvertisingIs
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







