Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
British supermarket chain Asda stirred up some controversy with its new TV spot in which a mom literally makes Christmas happen by herself. The company even apologized for it last week. Well, kind of apologized. While Asda did say it didn't mean to offend anyone, it immediately pointed to the "hundreds of positive comments" about the ad on its Facebook page, which is hardly an act of contrition. I wasn't too shaken by the ad, which has the same ratio of multitasking-supermom to slackjawed-clueless-dad as every ad I've ever seen in my life.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in