Chocolate charmer mixes up some Cadbury
Every year or so, Fallon London makes a play for big buzz and creative kudos with a high-concept spot for Cadbury. Previously, the brand went ape, drove airport trucks and made eyebrows dance. And now, it blends ("It blends!") chocolate and milk club style, as a bespectacled, balding "chocolate charmer" deftly handles the mix. Huge funnels of milk and chocolate rise, tornado-like, as "The Only One I Know" by the Charlatans U.K. (hell-o, career revival!) pounds on the soundtrack. The Charmer looks like an amalgam of every middle-aged Britcom star from the past 30 years, and he makes a smooth move for a quick cuppa without missing a beat. On the social-media front, Cadbury has opened a "Chocolate Charm School" to recruit new talent. Count me in! If I'm picked, I'll take my salary in chocolate ... and I'll need an immediate raise.
—Posted by David Gianatasio
Email
Print
- The 5 Time Slot Showdowns Will Look Like This
- Our Picks for the 5 Best and 5 Worst New TV Shows
- Yahoo Board Approves $1.1 Billion Tumblr Purchase
- The Biggest Web Series Opportunity for Brands Wasn't at the NewFronts
- Undertone Releases Responsive Design Cross Platform Ad Format
- Shopper Marketing Is Going Mainstream
- Would Yahoo or Facebook Make a Better Tumblr Parent?
- Former Publicis COO Richard Pinder on Reimagining Global Networks
- This Summer Could Be the Breakthrough in Mobile Advertising
- Goodby, Silverstein Brings the Funny for YouTube's First-Ever Comedy Week
- How BBH Perfected the Twist Ending for the Year's Best Beverage Ad
- This Is What We Saw at the TV Upfronts This Year
- Shopper Marketing Is Going Mainstream
- Dumb Ways to Die Is Now a Video Game for the iPhone and iPad
- Dove Hires Criminal Sketch Artist to Draw Women as They See Themselves and as Others See Them
- Brazilian Shop Loses Cannes Lion Won for Bogus Kia Pedophilia Ad
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
