Chocolate and Peanut Butter Try Couple's Therapy in Butterfinger's Racy Super Bowl Campaign

Teaser rolls out early

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Sorry, Bart. It looks like Butterfinger's first Super Bowl ad will have a theme better suited to those over 18.

The Super Bowl spot, by ad agency Dailey and director Clay Weiner of Biscuit Filmworks, will launch Butterfinger Peanut Butter Cups. The Nestlé brand released a teaser on Tuesday showing peanut butter and chocolate going to couple's therapy in an effort to spice up their boring relationship (a not-so-subtle jab at peanut-butter cup market leader Reese's).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in